GABORONE,Feb 24–Mitsubishi Motors extended its reach into Africa by
adding a new fully fledged Mitsubishi dealership in Gaborone.
MMSA had a popular service centre in its neighbouring country to the
north, run by the well-known Dada family.
“BB Motors, run by the Bhamjee family, approached us as the African
representative of Mitsubishi Motors towards the end of 2020 for the
rights to upgrade its existing Mitsubishi Motors Service Centre to a
full-fledged dealership, and it made sound business sense,” says Nic
Campbell, General Manager of Mitsubishi Motors South Africa.
The new dealership, known as Mitsubishi Motors Gaborone, owned and
managed by the BB Motors group, offers a showroom for new vehicle
sales, including a comprehensive workshop.
The Bhamjee family, owners of BB Motors, have been in the motor
industry for the last 42 years.
“Our new Mitsubishi dealership offers a full range of brand-new
Mitsubishi vehicles available on the African continent,” says Zain
Bhamjee, who takes up the role as Dealer Principal.
“We believe in the importance of an honest relationship with our
customers, and it is on this value that we have built our brand. We
will always be open and honest about our products and services.”
Bhamjee’s team of Mitsubishi executives includes Nelson Moremedi as
Sales manager, and Ebrahim Malek as Service manager.
The new dealership is situated at Plot 17955, Luthuli Road, Gaborone,
and will be open for business on weekdays from 07:30 to 17:30 and on
Saturdays from 08:00 to 12:30.
Their contact number is +267 397 4440/1/7 and more details of the new
dealership will be available on the website at www.bbmotors.co.bw
“Mitsubishi Motors South Africa does not have a share in the
Botswana dealership,” says Campbell. MMSA operates 58 dealerships
and service centres in Southern Africa and assists with dealerships or
service centres in all its neighbouring countries (Namibia, Botswana,
Zimbabwe and Mocambique as well as Eswatini (Swaziland) but not
Lesotho (which is served by the Ladybrand branch).
This includes two in Malawi and two in Zambia, with Mitsubishi Motors
Botswana now an independent dealership.
MMSA also operates a Mitsubishi service centre, Mitsubishi Motors
Molapo, in Tlokweng Road, Gaborone.
“Mitsubishi owners now have access to 59 dealers and service centres
all over Southern Africa where they can have their Mitsubishi Pajeros,
Tritons and everything else in the MMSA stable pampered or even
upgraded to the latest versions,” concludes Campbell.
Bhamjee says the team is extremely excited about their new dealership
after running a Mitsubishi Service Centre over the last few years.
“Mitsubishi owners or prospective customers are invited to visit us
at the new premises,” invites Bhamjee.
Mitsubishi Motors Botswana will offer the complete range of Mitsubishi
vehicles from its new dealership.
“We are proud to offer all new models – from the Eclipse Cross,
ASX and Outlander to the popular Triton and Pajero Sport,” says
Sales Manager Nelson Moremedi. “We are confident that we will sell
four or more new vehicles per month from the start and will offer a
wide range of used Mitsubishi vehicles as well.”
Mitsubishi Motors Gaborone will celebrate the opening of its new
dealership with a range of special offers to be announced soon.