WINDHOEK, Sept. 26 – This month LORD EMH released the very first collection of international luxury head wear, symbolised by multiple variations of the iconic Fedora.
Bred and born in Namibia, Ennio Hamutenya revived the classic fedora without losing the hat’s classic aesthetic. Various tweaks were made to give a unique and distinct statement to its’ style, ending up with a revived hat that captures the essence of modernity, and making it a must-have for fans of fedora’s and hats in general.
Only the finest fabrics from a traditional factory are used, and the hats are created in Florence, Italy. Embedded in craftsmanship and a respect to techniques of a forgotten age, the hats are an ode to a bygone era and provide an echo to the superior level of quality from that generation.
The beautifully made soft 100% rabbit felt pieces, are lined with hand dyed 100% silk lining and a raw edge finish. They are available in four distinct shapes and colours. The fashion label, LORD EMH started by self-taught and fashion lover, Ennio Hamutenya, has something original in its appeal to all tastes.
His mission was to create something that has never been seen before, something that will always be recognised.
The hats are unique, exclusive and come in four distinct styles, each of which can be viewed on the website, www.lordemh.com. What makes the hats even more unique and reflect the deep Namibian roots of their designer, Ennio Hamutenya, is the trademark “The burn.” This is a natural burn that covers approximately 10 cm width of the back, left corner of each hat.
Ultimately, the burn lends an extra level of uniqueness to the hat and comes from the ancient Oshiwambo tradition Ekala po lupale – A Namibian tradition that honours the Alpha of the village or tribe. By keeping a fire lit in the village at all times when an Alpha male or female is present, you are acknowledging their power and presence.
When a man or woman wears the LORD EMH fedora, they are embracing their style and own power. Ennio Hamutenya believes everyone seeks power in their own way and thus his collection embodies this concept. This fire is a symbol of protection, unity and power that is mirrored in the hat collection by a simple but powerful natural burn on the border of each hat and is Ennio’s homage to his homeland and that of his ancestors.
Furthermore, the brand’s ambition is to evolve into a fully-fledged international luxury fashion brand specialising in timeless creations that will always be in style. Whilst demonstrating that Namibia is a country with a small population, its culture and heritage is something that can contribute to the world.
The brand LORD EMH aspires to serve as a vanguard for other ambitious Namibian brands who are not afraid to take a risk and take destiny and success in their own hands. He wants to be an example to the youth that with the right mind set and work ethic you have the power to create your own spotlight globally, in whichever industry you operate in.
Hamutenya was inspired by his love for fashion and his home country of Namibia, and he envisages a luxury fashion brand that will span the globe. He started with hats saying: “The hat has always been my favourite piece in my wardrobe. If I had to pick only one piece when I get dressed in the morning, it would definitely be a hat, particularly the Fedora. It is a classic and timeless piece. A hat can is the only accessory that can completely change an outfit. The Fedora never goes out of style; it always finds a way back to our hearts and wardrobes.”
To add to the uniqueness of the hats, they have a limited run and are completely handcrafted using only the highest quality materials. – Ignatius Mutasa