ONGWEDIVA, Aug. 23- MTN Business Namibia has launched its Partner Programme, an initiative that will enable local and global ICT service providers to increase their telecommunications presence.
The programme is already operational in other markets and will also allow selected companies to leverage on the group’s expertise, while it rides on their know-how of the local market to fill any capacity or expertise gap currently existing in the business.
MTN Business Namibia Manager Sales, Business Development and Partnerships, Keith Handura, said the partnership programme has been designed with the customer in mind.
“All the partners that we are targeting have their core competencies and we have ours, and the whole idea with partnerships, is about us trying to marry the two. At the core of this, is the end customer. We want to add more value to the customer. The customer is at the heart of everything that we do,” he said.
“A partnership is better for us because we are not trying to reinvent the wheel, but partner with existing Namibian businesses already operating in these sectors. We are going into these partnerships with the best intentions. Partnerships allow us to increase our sales and service footprint quickly.”
MTN Business Namibia, which is focused on the business-to-business segment, is targeting channel, technology, and capability partners, with the South African headquartered MTN Group playing a strategic role.
“In the Namibian context, it’s very clear MTN Namibia has been a B2B player and continued to provide value added services to customers, but for us to take the leap into the future, there was no other way, but to partner up with key strategic partners locally to enhance our customer experience and our capabilities,” said Ralph Vraagom General Manager for Partnerships for MTN Group.
MTN Namibia believes that the partnerships will enhance value of its service offering, which will be offered at competitive prices on the market.
“It’s the way we do our partnerships. For one to go on their own, they will require more resources and investment, but if you going in with a partner, they have already made their investment, which we have done on the connectivity side, thus we both come in at an entry point where we are both comfortable, with the right margins, which still makes the end user comfortable to take up the service,” Handura said.
Vraagom said each of the partners will have differentiating factors which in turn will influence their selection basis. – Maria Abraham