Manufacture locally to drive the economy

WINDHOEK, JULY 29 – It cannot have escaped anyone’s attention that Namibia is facing substantial
economic headwinds. A recession if you will. This economic downturn has been widely reported on by economists, politicians, business owners and the general public. Whatever the reason, the impact on the Namibian economy has been extensive. Investments delayed, construction halted, retrenchments and
the tightening of belts, all visible results of the recession.

The Namibian economy does not operate in a vacuum and we are dependent on our larger neighbor South Africa when it comes to the health of our economy. However, there is something much more immediate which impacts our economy and which needs to be addressed. The limited manufacturing activities in Namibia, by Namibian companies places undue strain on our economy. Using our own nation’s resources, using our own people and selling to our own Namibian consumers would give a tremendous shot in the arm to our economy and makes sense.

Both the Honorable Minster of Finances, Dr. Calle Schlettwein and Dr. John Steytler, the Economic Advisor to the President of Namibia have called on private companies to do their part. Manufacturing locally stimulates job growth and employment. It keep precious resources, investments and money within our borders. Which is essential for an economy to grow and develop.

As CEO of Elso Holdings, a Namibian company that has been manufacturing and selling cleaning products for the last 62 years right here in Namibia, I see the positive impact that local manufacturing can have. From simply offering direct and indirect local employment opportunities, to buying from other local suppliers, the business and for want of a better word; ‘the wealth’ is spread locally.

Buying raw materials and packaging locally ensures our manufacturing chain is as Namibian as possible. This is essential for any local economy to prosper and grow. That is why we are heeding the Minister of Finance’s call. Upgrading and improving our manufacturing facility so that we as a Namibian company can assist in getting the economy back on its feet. It also means strengthening our relationships with all our local
customers right here in Namibia.

The products manufactured locally need to be available to the consumers and businesses here. Continuous engagement and developing our strategic partnerships with our clients is key to our overall strategy. This will in turn strengthen the economy and stimulate job creation. Engaging and pursuing local contracts becomes essential, and it gives a platform for the products to be sold locally and contribute the
Namibian economy.

This why local manufacturing is vital for the economy. If we as an organisation can reach and implement our strategic goals and vision and expand, in turn we can play a part in helping the Namibian economy grow.

Hilton Loring – CEO Elso Holdings