WINDHOEK, Aug. 15 – English playwright William Shakespeare must have tapped the fountain of truth when he famously wrote, “If music be the food of love, play on… .” in his play ‘Twelfth Night.’
Four centuries after the play’s debut, from arguably the greatest playwright ever, his sentiment resonates within the music industry as the art has touched many a soul, cultivating a legion of fans who have channeled its tunes toward the dance within their livelihoods.
Music has the capability of breaking boundaries to unite people from different backgrounds, cultural heritage and race.
And so the annual Windhoek Jazz festival is on its way; evidence of a massive outlet for various local artists to showcase their prodigious talents.
At a recent N$450 000 sponsorship handover, Standard Bank’s PR and Communications Manager Surihe Gaomas-Guchu said Standard Bank was happy to be part of the lifestyle event that seeks to not only entertain but also provide a platform for local artiste to showcase their talent.
“As we all know, music is universal as it brings people from all walks of life together…Music not only unites the nation but also as we know our artists are enabled to share their talent with the nation and through their hard work they too can contribute to the upliftment of our economy,” she said.
“Our contribution to the upcoming Jazz festival speaks volumes as we keep moving the nation forward as a universal and diverse Bank…We believe that this upcoming event will unite the diverse cultures and musical traditions of our beloved country,” Gaomas-Guchu stressed.
The City of Windhoek Councilor and Chairperson of the Council Advisory Committee on Tourism, Culture and Public Relations, Joseph Kauandenge, was also on hand at the ceremony.
“Music is a way to escape life, which gives us relief from pain and helps us to reduce the stress of the daily routine. Its powerful nature allows us to have a common understanding and can unite nations without looking at geographical boundaries. In short, music is being used by individuals to enhance the quality of their lives,” Kauandenge said, explaining the importance of the festival.
He also added that festival significantly contributes to the uplifting of Windhoek’s status as a vibrant and artistic city, transforming the city into a smart and caring city by the year 2022
It is also important to note that due to its increasing magnitude as an annual event, there is significant scope for the involvement of more stakeholders. The involvement of stakeholders is critical, as it transfers the ownership of the Windhoek Jazz Festival, not only to the residents of Windhoek, but indeed to all Namibians,” he said.
Kauandenge said the City has committed itself to ensuring that the annual event improves and contributes to grow for the benefit of the nation.
This year the festival will be headlined by international artists Ringo, Mi Casa and Mané Fernandes, while Erna Chimu, Liz Ehlers, Suzy Eises, Big Ben, Major 7 and William Peterson, will be the supporting local artists. The Jazz Festival will take place on 4 November this year.- Ignatius Mutasa