National

WEB identified as a cost effective business platform


WINDHOEK, Aug. 25 – Windhoek Entrepreneur Base (WEB), a platform that aims to create a cost effective platform for entrepreneurs to connect with peers and develop skills, has officially opened  its doors. In collaboration with Afra Chase, a well renowned entrepreneur and financial consultant, WEB paraded its new office through a networking session entitled “Lessons Learnt.”

Audrey Akwenye, Co- Founder of WEB alongside Mariane Akwenye and Counney Kemp briefed the over twenty selected guests in attendance, to learn how to grab opportunities during the economic challenges.

“We have taken note of the various challenges that entrepreneurs have been facing during this time and decided to create a cost effective workspace where entrepreneurs can continue to share ideas, connect with other innovators, and learn the necessary skills to succeed in their business. A few entrepreneurs have lost some hope in terms of continuing their businesses and closed their doors to recover; therefore, we have added a mentor-ship program to re-spark that drive to still succeed while we weather the storm. I am pleased to announce that our next session will be hosted by Andrew Hansen from Simonis Storm to guide participants on structuring their company for future investment,” she said.

At the occasion, Afra Chase admitted the economy has had an effect on her business, but in a positive way as customers now discuss issues that they previously would not have because the reality of revising their personal financial structures has become priority.

“I consult with many customers who have been able to discuss their financial household issues more openly and seeking advice. This is a great sign which indicates that Namibians have acknowledged the change in their lifestyle and the willingness to re-adjust their spending more cautiously. I took the liberty to utilise WEB’s platform to support the new businesses in tough times. I could have selected an established venue but instead have cautiously made the decision to aid those serving a great purpose as a ripple effect,” she said.

She added that as a Page 2 entrepreneur it was reminiscent to the establishment of her company in 2007 and that there have always been challenges along the way which allowed room for diversity and repositioning.

“My advice today has not come at a better time than now, which forces Namibians to appreciate financial advice and recognize the importance of saving and investment. I still face the inability to maintain and this is a concept that is an ongoing effort alongside focus.”

During her presentation she gave the example of the ‘Sign Shop’, a company that has managed to weather the foggy climate Namibia has been facing.

“Even though many corporates have been placed in a very difficult position by retrenching staff, we have appreciated the opportunity given to collaborate more than what we would have, if it was not for this economic recession. We have been able to retain all of our staff and also realign them into new positions that have explored new talent which staff never knew they possessed,” she happily said. – Jonsey douglas